I began designing at a very young age; from around 7thgrade I would sketch and design my own dresses. I studied fashion design in Venezuela. In 2004 I decided to pack my bags and create a new chapter of my life in the Emerald City!
Three months upon my arrival, I was given the opportunity to work for a women’s shoe company in Product Development and Design. In November of 2009, I decided it was time to do what I love most, designing swimwear. With passion and persistance, I started Adicora Swimwear.
1. When did you fall in love with fashion?
I’ve always loved fashion and fell in love with it when I was in my teenage years. Looking through magazines like Vogue, I admired how creative and innovative the designers were. At school I loved to draw dresses and I would have them made. I’ve always adored the world of fashion and always knew I would be a part of it.
2. Do you have any aspirations to expand your line to other lines or industries (i.e. men’s wear/women’s wear, perfume, home decor)?
In the near future I would like to expand Adicora Swimwear with resort wear. Coverups and summer dresses.
3. What was the first item you remembered designing?
My first designs were little dresses for my Barbies. From about age 8, I would cut little pieces from my old clothes and sew them together for my Barbie’s wardrobe. I made skirts, shirts and dresses.
4. If you weren’t a designer then what would you be?
Before moving to the United States, I hosted my own radio show in Venezuela. I really enjoyed it! If I hadn’t gone into design, I might have kept going down that path and pursued something in broadcasting such as a news reporting, radio or TV hosting.
5. Being creative is an everyday challenge for a designer; tell us what keeps your creative motor running?
I keep my creative juices flowing by doing a lot of research online. I try to seek new shapes, color trends, and fashion in general. When I travel, I like to spend my time at the beach. This really feeds my imagination and creativity for my next swimwear collection. I often find ideas in other types of clothing; for instance if I see an interesting detail on a handbag like a unique ornament application or fabric, it might inspire something I can translate into a swimsuit. It helps me create something different and think outside the box.
6. Tell our viewers how do you want them to feel when they wear your brand?
Adicora is for every girl. In our 2011-2012 collection, you’ll see the high-end fashionista wearing the, “Starburst Swimsuit” with holographic. If you are in a sweet, romantic mood the, “Narcissa Swimsuit” is the perfect suit with a soft, floral print! Each design represents a different mood or personality. Every girl has a little bit of everything. It’s all about how you want to feel that day. This year’s line reflects that.
7. What advice would you give a prospective fashion student?
My advice is to really do your research. Study – not just in school, but after school – actually work for a company of the product you want to develop, because that’s the best education. The more you learn from other businesses and the more you are involved, the more successful you will be.
8. How do you see the brand developing over the next couple of years? What can we expect?
I really want to dedicate my time designing women’s swimwear for a couple more years. When my business expands more, that’s when I can branch off and do apparel for summer. The goal in the next couple of years is to expand the brand nationwide. There are so many stores and retailers out there to conquer. Focusing on one thing (swimwear) and doing it well is most important to me.
9. Quickly, what are the benefits for Seattleites of buying from local designers?
Seattleites will get one-of-a-kind pieces. Local designers in Seattle don’t do massive productions, so it’s perfect for those who seek quality, want to look unique and stand out from everyone else. Buying from Adicora means you won’t have the same swimsuit as someone who buys from Victoria Secret or any other popular brand! We don’t copy from anyone. Our prints are unique, and made only for us from Italy and Colombia. We develop a limited production for each style. We don’t mass produce and that’s what keeps Adicora Swimwear a luxury item.