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Alonys is a self taught artist. To regain sanity in an insane world, she began to express her thoughts and life in the form of abstract art. Simply beginning on supermarket paper bags, her work blossomed when it reached canvas of all sizes. She developed her style with acrylic paint, and began to add anything she could find around her to create original mixed media pieces. Surrounded by the entertainment industry, a major element in her art entails the use of vinyl records, cd’s, and clothing. She attempts to provoke thought by infusing words, vibrant colors, and textures in her work.

In 2008 Alonys began MAD COLOUR by Alonys, creating a custom painted handbag line made from bamboo and canvas. Each one is an authentic one of a kind work of art. Alonys has spent years creating the perfect blend of her main passions… Fashion and Art. In spring 2010 Alonys added custom painted hats to the Mad Colour by Alonys Line, which she has coined the “Head Piece Collection”.

Define the word beauty.

Something that makes your heart skip a beat and makes you feel life.

When did you decide to become a designer?

In 2008

What does fashion mean to you?

Freedom and Expression of self

Who would you like to thank for your success?

My husband who has always been my number 1 supporter, and the amazing collectors of my work that inspire me to Live life in Colour and create bold and beautiful things.

Who are your influences?

The world of entertainment.

What are your biggest personal/professional challenges that you face day to day?

Personally, keeping sane in an insane world, and professionally being patient.

What has been your biggest professional achievement so far?

Having my friends call me and tell me they saw my artwork on MTV Cribs in one of the collector’s homes. That was a great way to start my day.

How do you see the brand developing over the next couple of years?

Right now everything is one of a kind and handmade, so I would like to create manufactured limited

edition collections out of canvas. I also plan to continue customizing everything from

shoes, vests, jeans, etc. I travel to Japan a lot, so I plan to expand overseas.

When you think of Seattle Fashion, what comes to mind? How would you define Seattle’s fashion style?

As a teenager in the 90’s I automatically associate Seattle with a low-key grunge or alternative style, but that couldn’t be far from the reality of Seattle fashion now. I would describe it as unique, fresh, and vibrant. I look forward to seeing the emergence of more Seattle designers.

How has the Seattle Fashion landscape changed over the years?

I feel there is a growing pivotal presence on the fashion map, especially in the states. I think it’s good to have not only LA, NY, Miami, and SF on the map for inspiration of American style.

What excites you about the future of Seattle fashion?

The influence it will have in the fashion world.

What are your inspirations, your dreams for your brand?

The Mad Colour motto is “Live Life In Colour”. As a visual artist/designer I am inspired to give fashion lovers the option to be walking art. My dream is to make the world my canvas.

How would you describe your own personal style?

I dress by my mood, and sometimes I will change 4 times a day. I could start my day in jeans, or ripped tights and a tee and end up in a corset and tutu. I’m like a 5 year old that wants to play dress up all day. Haha. In L.A. on Melrose there is a store called Speed. It is amazing!!!! The first time I walked in there I wanted to buy everything!! I get compliments everytime I wear a piece I bought there.

If you weren’t a fashion designer then what would you be?

A rock star or an actor. I think acting is amazing and very challenging. I would love to test my limits of sanity in that art form.

What is the one item you never leave the house without (other than a cell phone)?


What exciting things are on the horizon?

I am about to go to Tokyo for New Years Eve. An amazing way to start 2011.

What are you looking forward to in the future?

Expanding my brand, creating amazing artwork, and continuing to travel the world with my husband.

Which designers currently working do you admire most? (change per profession)

I love the free spirit of Betsey Johnson. I love the in your face approach of Jeremy Scott. I am really drawn to Lanvin this year, and Alexander Wang. Always love Roberto Cavalli. The list can truly go on and on.

What is the biggest mistake you have made with your business?

Trying to walk before crawling. You learn so much by taking the approach of a baby.

When did you fall in love with fashion?

From the moment I could dress myself and develop my own sense of style.

Do you have any advice for anyone entering your field?

Make a statement. Making a statement doesn’t always mean being loud either. Your art should reflect your personality. So stay true to that. And always always wear your own designs.

What do you design?

I design clutches, hats, and customize men’s and women’s clothing.

When did you fall in love with fashion?

From the moment I could dress myself and develop my own sense of style.

Who and where do you find your inspiration for your designs?

Fashion, Art, Music and Travel.

What are your thoughts on the show “launch my line”, do you think you can compete and come up with designs that will potentially give you and Seattle the exposure it needs?

I personally would not go on a reality television show, even a competition based one for exposure. I think its a good platform for some designers, but it’s not for me.

What is up next for “Mad Colour by Alonys” and what can we expect?

Mad Colour will continue into 2011 with one of a kind clutches, hats, and clothing for artists in the entertainment business, with focus on red carpet events. Expanding the brand in Japan is also on the radar.

What were the first items you remember designing?

Shirts and jeans for local music artists for shows.

What item of clothing (if any) do you wish that more men/women wore (specify which)?

I always love the androgynou style on women. So sexy.

If you could go back in time and experience any fashion moment, what would it be?

The 60’s style of Edie Sedgwick, and the 70’s.

What advice would you give a prospective fashion student?

Embrace the tools, but manifest your own voice and vision.

Do you have any aspirations to expand your line to other lines or industries?

I aspire to create art/design for women, men, and home decor. I would definitely love to create a perfume that exuded the essence of “Living Life in Colour”.

If you could collaborate with one big name international designer, who would it be and why?

I love Betsey Johnson and her approach to fashion… It would be amazing to just meet her and be in the presence of her energy.

What is your design philosophy?

Never overthink. Let your vision breathe.

Do you have a typical type of person in mind when designing and if so does this evolve with each season?

Someone that loves to have fun with fashion and ultimately stand out and be recognized for individual style.

Which fellow designers/brands do you admire (locally)?

I’ve just recently moved, so I haven’t had the opportunity to get familiar with local designers.

Which brands do you wear, other than own?

I’ve been keeping it recession proof and customizing my closet. Making the old new again.

What would you say are the benefits for Seattleites of buying from local designers?

Anytime you buy from local designers you have the opportunity not only to build the social and fashion aesthetic of your city, but to also be cutting edge by wearing a lot of one of a kind designs.


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